BEBI & BEBA- HIP NEW ONLINE KIDS BOUTIQUE
Most mums I know (including me) absolutely adore online shopping- as there are just some days when it really feels like too much of an effort to get to a store.
And I just love finding out about new online boutiques, that stock gorgeous kids clothes and accessories.
Today we introduce Bebi & Beba (www.bebiandbeba.com)- a new Melbourne based online children’s boutique- featuring funky, fashionable and practical baby and kids items- all hand picked by 3 cousins- Meni, Catherine and Stephanie.
ML&S: Can you please tell us the concept behind Bebi & Beba?
Bebi & Beba: “Our concept is a simple one- we wanted to create a boutique that was easy to use, with a warm and friendly service. Even though we are an online store, we want it to be a personal and happy experience for our customers. Bebi & Beba is full of hand picked gorgeous product from Australia and around the world. The three of us have a huge amount of retail and business experience between us- and being avid shoppers ourselves – we knew exactly the sort of look, feel and experience we wanted for our shop.”
ML&S: How long have you had your online store for?
Bebi & Beba: “We have been open for trade for just under 5 weeks- however we had been planning and sourcing for a year prior to our launch.”
ML&S: Who is your main target market?
Bebi & Beba: “We are targeting time poor mummies, daddies, aunties, uncles, Godparents, friends – basically anyone who is looking for a fuss free shopping experience and especially those who want to find cool threads and accessories for the little people in their lives.”
ML&S: How would you describe the style of clothing for babies/kids available from Bebi & Beba?
Bebi & Beba: “Fun, edgy and functional.”
ML&S: What do you look for when choosing items for your online store?
Bebi & Beba: “We look for product that is directional, on trend and comfortable. It has to be something that we would dress our own children in- or happily give to our nieces/nephews and friends children- to wear or play with. Fabric, finish and quality are important. We like to source brands that are eco-friendly and who put kids and the environment first.”
ML&S: What is Bebi & Beba’s point of difference?
Bebi & Beba: “Going forward we would like to have brands that are exclusive to Bebi & Beba- we are currently the only Australian stockist to carry Woodstock- a gorgeous accessory label handmade in London. And as we expand our collection over the next few seasons, we will be looking at more exclusive brands that will only be available to Bebi & Beba customers. We have other concepts that we are working towards and more than anything, we pride ourselves on exceptional customer service and a user-friendly shopping experience.”
ML&S: Are there any new exciting brands coming soon on your site?
Bebi & Beba: “We have new brands coming in over the next few months- especially in the lead up to Christmas. This includes clothing and gift items that we are very excited about. It’s important for us to keep the shop looking fresh and exciting- so newness every few months is a must.”